How to use personalized jewelry packaging to sell your pieces
Personalized jewelry packaging is the first and lasting memory your customer will have after receiving their purchase from your online store. Unique jewelry packaging ideas can go a long way in ensuring your customers return when their new collection arrives. The carefully wrapped packaging shows your customer that the item inside has been treated with the utmost care.
Where to start when it comes to wrapping handmade jewelry?
Make it an experience
Opening a package is a lot of fun, even knowing what’s in it. By lengthening the unpacking process, you ensure that the recipient can enjoy their package for a little longer. Add an extra layer to your packaging process. Whether it’s just an extra layer of tissue paper or an elaborate box in a box, when you turn your personalized jewelry packaging into an experience, the recipient will have a lasting memory.
Make the packaging unique for you
The packaging of your personalized jewelry box should be instantly recognizable as your jewelry. Use your logo and your brand’s color scheme to help your customer remember your brand on future jewelry purchases. Professional typography that matches the look of your online presence ensures that your customer identifies with your product and its packaging.
Think differently
Handmade jewelry packaging doesn’t always have to be limited to standard boxes and bags. Don’t be afraid to look elsewhere for creative jewelry packaging ideas. As long as the packaging is the size and shape of your jewelry line, you can find packaging ideas in the most unusual (or common) places. Have you ever thought about wearing tiny glasses on your jewelry? Or small jars of lip balm? If you can buy them in bulk at a low price, your customers might remember you!
Consider the costs
Of course, when you get creative with handmade jewelry packaging, your customers get something special. However, it is important that the materials used to make personalized jewelry packaging are factored into the cost of the items you sell. Are you trying to keep costs as low as possible, but still want to have an impact on your customers? Keep it simple with colorful cardboards and ribbons. You don’t have to spend a lot to add a more personal touch to your creative jewelry packaging.
Leave them a reminder
Don’t forget to add your business card to your jewelry packaging materials. As a small jewelry business, you want to make sure your customer knows exactly where to find you the next time they want to purchase a special gift for a loved one or treat themselves to a new necklace.
Add incentive
Once you’ve put your creative jewelry packaging ideas into action and prepared the final design for your business card, there’s one more thing to add to your packaging. Offer your customers an incentive with a discount code or coupon that shows them how much you appreciate their habit of coming back straight to your online store. Can’t justify downsizing your current jewelry line? Instead, add a personal thank you note. If possible, send it to the appropriate recipient. The personal touch of your creative jewelry packaging is exactly why your customers choose you over the big jewelry brands.
