Whether you’ve found some pretty jewelry in your attic or making your accessories, now is a great time to sell jewelry online. Recently, more and more people are discovering the benefits of buying from small businesses. Not only does it support independent sellers, but it is also more durable than fast fashion.
We’ll walk you through simple steps to successfully selling jewelry online so you can wow your customers!
Starting an online jewelry business is undoubtedly an exciting prospect, but it raises questions such as “where to start?” And ‘do I have the knowledge to do this job? The owner has them at the beginning. While you may have questions about starting an online jewelry business, you can take some necessary steps to make sure that you are working on building a growth-oriented online jewelry business.
Think about your niche
One of the first things to consider when selling online is your niche, and sales jewelry is no different. This is also important if you are selling used items, and it is essential if you are starting a jewelry store.
Take a look at your jewelry and ask yourself:
Who is most likely to buy this?
Where is this customer going to buy?
How can I get in touch with my audience?
It is essential to understand what you are selling and who you are selling to. Once you know it, you can skip the next few steps. For example, it will give you a better idea of which platform to sell and which branding options are best suited to grab your customers’ attention.
For example, if you make jewelry for teenagers, you might want to sell on social media and use a light, fun shade for your branding. If you sell engagement rings, you might want a more professional website that displays your jewelry.
Your niche has a significant impact on your sales journey!
Creating a niche takes a little more work when starting a business from scratch. If you need help, check out our comprehensive guide to finding your niche and read the next steps to selling your jewelry online. Otherwise, go straight to step two!
Dealing with the legal
There are some important legal considerations that you should take into account when setting up your online jewelry business. If you haven’t already done so at this point, the best thing to do is pick a business name and investigate your tax obligations as a business. In particular, as a jeweler working with precious metals, you need to make sure that your precious metal pieces have the correct hallmark.
Get your website
You must be wondering how to start a free online jewelry store. This is possible if you can place your jewelry photos on a free online classifieds portal. People all over the world can view and order online. It brings you benefits. It is better to have your website that you can work on independently. Contact a hosting domain site and reserve your domain name. You get different packages with bandwidth restrictions. First, select the starter package.
Contact a graphic designer
How to start a costume jewelry business is a question for many individual companies. It is essential to know some key facts. Contacting a graphic designer is a must when developing your website with photos of your jewelry and the models wearing it. Ask him to upload the drawings.
Online Markets
The great thing about online marketplaces is that it doesn’t take a lot of effort to get your products to customers – platforms like Amazon, eBay, and Etsy are prevalent and generate a lot of traffic every day.
The downside is that you have no control over your brand, and you also face stiff competition from other brands selling in the same market. This means that you are unlikely to attract many loyal or repeat customers because you fail to create a memorable brand.
While you usually don’t have to pay an expensive subscription to sell in online marketplaces, you may need to pay a booking or transaction fee depending on which market you choose. Always check the rules and prices before signing up, as it can affect your income if the costs are too high.
It should be noted that Etsy only allows handmade or vintage items, while Amazon only provides payment for the sale of new jewelry in the market. It is best only to sell one or two pieces of jewelry.
Be sociable
Using social media platforms to share photos and update your designs is one way. A powerful and easy way to get more traction online. Instagram, Pinterest, and Facebook are full of hobbyist designers trying to push their designs forward. So make sure your social posts stand out from the crowd with professional photos of your products. These contests encourage people to engage with your jewelry brand, use sales and discounts on specific pieces to generate interest. Not only is social media sharing invaluable in building an online jewelry business, but if done regularly, it will play an essential role in helping you grow your business.
