Learn about the common mistakes while Jewelry Designing!
Jewelry designing is one of the oldest professions known to men, dating way back at least 7,000 years to the oldest known human societies in Mesopotamia and Egypt. Throughout the centuries the art of jewelry making has progressed immensely. Nowadays, jewelry design is an intricate and difficult process full of industry secrets not everyone has a chance to access it.
The process starts in the head of the designer manifesting itself first on paper and later into the accessory itself, yet sometimes the right design and details can be hard to imagine. Many jewelry companies and individual designers find themselves facing similar issues while coming up with a new line of jewelry. The unique nature of the process leads many people to make the same mistakes over and over again. Learning to avoid these mistakes will lead to saving both time and money.
Whether you’re a struggling designer stuck in an art block or a curious individual interested in the process, this article will help you avoid the biggest mistakes while designing jewelry.
Looking to create your latest jewelry design? Before you jump straight in, there a few things to consider that may save you time, money, and build up your brand in the process. Find out how to design jewelry effectively, and what not to do when creating your next jewelry pieces. Discover more about the basics of jewelry designing below.
Many find the process of designing a jewelry line an exciting process and head into it blindly. As a result, many people forget to consider important details that shape the whole process. One of these commonly skipped details is the cohesive theme. Before starting the process, every designer must ask themselves how does each piece relate to one another.
If this detail is looked over, the collection ends up looking messy and unappealing to a large group of potential customers. If one of the pieces in the collection uses expensive big gems and the second one uses cheap ones, the buyer will be confused and overwhelmed. Having a cohesive theme, on the other hand, will give the company a professional look.
Think about your brand’s story, and how you can convey that with every piece of jewelry you make. Whether it’s part of a collection or in your general range, consistency with the theme is important to establishing a customer base that will return. A consistent theme will provide your jewelry designs with a cohesive, professional look– nobody wants to walk into a jewelry shop and feel the range is scattered, messy, or overwhelming. Guide your customers to what they want to see – show them how each piece correlates to the next, and why your jewelry designs are the ones they should choose time and time again.
When discovering how to design jewelry, it’s important to have a customer persona in mind. The person who teams up your newly-designed necklace with her favorite suede jacket; pairs together with your latest design of jewelry with her versatile handbag – but, it’s important not to lose sight of the bigger picture.
However, if you tailor your collection solely around either your customer persona or one particular customer you have in mind, the variety of your brand will be lost.
Ideally, you want to appeal to a variety of people, who all fall under the same umbrella as the customer persona you have in mind. If you focus all your jewelry designs to a customer’s favorite color; create only silver jewelry as silver suits her skin tone better, or generally tailor your whole range to suit somebody’s specific requirements, you’re going to end up losing out on a lot of sales from a variety of different buyers.
It’s important to understand what your customers want from the company. Every company must take into account the costs and profits of your previous products. This is a great way to understand the performance of certain pieces as well as get an insight into what works and what doesn’t.
If your sales are low, take a look into the particular products are bringing the lowest revenue and make them a lower priority when designing your new line. This doesn’t mean that you should do everything by the book, you can always take risks, however, it’s important to look objectively at your business’ performance.
Designing jewelry pieces that require new materials and techniques you haven’t tested before can be a little risky. Make sure, before creating your latest jewelry designs, that you have everything in place to complete the project in as little time and at as little cost as possible. If you need to learn a new technique to be able to complete the jewelry design, make sure you factor in this investment time, and also give yourself more time in the production phase so that you can adjust to this new technique.
For this reason, it’s vitally important that you don’t over-promise to customers on delivery timings. Using an unfamiliar designing technique could mean more mistakes are made – plus, the hardwearing properties or long-lasting effects of the desired jewelry design may not be as effective as you’d hoped.
Another thing to consider is making sure you have everything you need in your jeweler’s toolbox. Finding yourself halfway through a new design to realize you’re missing a vital tool can be not only a time-waster but costly too.