Marketing is the key for any business to work and become successful, and when it comes to the jewelry business and the jewelry industry, it is nothing less than absolutely essential!
Jewelry designing is something that requires creativity, innovation, and persistence. It is a great industry for the ones who are creative and love to express themselves through their art. Jewelry making and designing is an art form and can be a very rewarding experience as you get to see just a mere imagination come to life and take a beautiful shape.
Now, it is of the utmost importance that you are in touch with the right people and look at the right places when you decide to start your jewelry business and what better place to go than The Accessory Consultant. We work with the best jewelry designers and the best jewelry designing team, and you could be a part of that team! Join our family and learn all bout the jewelry industry today.
Marketing is essential for any business and absolutely vital for a jewelry business as to how you market your jewelry and your brand matters a lot here. Of course, the jewelry design matters but marketing has to do with the way you present your jewelry and yourself. It is the way that you speak to your potential customers and client and it is how you interact with them that matters the most!
How to Market your Jewelry Business Online?
In this day and age, everything is digital and the world is only a few steps away from becoming fully digital, which means that your business should have an online presence and it should be an active one at that. So, how do you do that? Well, the obvious first step to take is to be active on all social media platforms; but everyone knows that. What is next? Keep reading to find out!
1. Go through similar Business Websites
Now, this one might seem obvious at first and you may even know where to do your research and how to do it. However, if you are starting a jewelry business, it is not only important to go through some similar jewelry e-commerce websites but also go through different e-commerce businesses. This will give you an idea of the UI of the websites and how e-marketing works. It is essential that you go through the websites of your top competitors and see what their website is all about and take inspiration for your own.
2. Decide on site functionality
In simple words, this has to do with what your business is all about and what the site would entail. This has to do with the technicality of the website; this includes the user-friendliness, mobile optimization, social media, SEO, management tools, security features, shipping process, payment options, FAQ, etc. Your website should detail what it is that you offer while being concise and to the point.
3. Intregrate Payments
This simply means how would you be selling your products and by what means. You decide if you sell through online market places like Amazon, FACEBOOK, etc or if you choose to sell exclusively through your website and offline as well.
4. Appoint a Leader for Online Orders
This a bit technical, when we’re talking about marketing a business online, you should appoint a person who would be in charge of all online sales and be familiar with the system of the website. Should any issues arise, this person would be able to help solve them and take care of the customer service side of things.
5. Prodcut Inventory
Doing product inventory in the jewelry business is super important as sales are highly affected by seasonality. You must always be on top of the products that you are selling and be aware of the environment to market your jewelry accordingly. This means marketing fine jewelry when Mother’s Day is around, trendy jewelry when daughter’s day is around, etc.
6. Shipping
Now, this is a key factor that you should have figured out before you go out to anything else. When you start a jewelry business online, it is important to choose a carrier to ship out your products and deliver them to your customers on time!
Now, these are the 6 key points to keep in mind when you decide to go online with your jewelry business but there are other things that you might wanna consider and take into account before stepping into the world of e-commerce.
When you decide to start your jewelry business, you should also have the best jewelry manufactures and jewelry manufacturing that is done at a reasonable price. The jewelry industry is expensive and getting the best price for your product manufacturing is super important as it also affects the number of profits you will be making from your business!
This is where The Accessory Consultant cones in, we understand our clients and what they want and offer nothing but the best prices to all our clients. We are determined to cater to everyone and everything, we take to take care of all your business needs from step one and make the jewelry making the process super easy and hassle-free for you! Join our family for the best prices and the best service.
Some other tips that you might wanna keep in mind while starting your jewelry business online is to hire a developer for your website, especially if you want to work with a large scale audience with more complex website design. It will be super helpful in the long run.
Starting any sort of businnes can be a scary process but it is important to keep going! The jewelry industry is a very competivtive place, however, there is always room for orginality and innovation. There is a lot of room for creativuty in this industry as you create anything you want and you can make it personal, this means giving whatever you create a personal touch of your own! So, start your jewelry business with us today!
