The future is unpredictable, but some say it is full of secrets. If it is unpredictable and mysterious, how does this belief affect people’s jewelry? !! While my imagination can plunge into a vast ocean of thoughts, I believe that jewelry is no longer the same as it is in today’s culture. Please think about it. What if, after fifty years of magic, you stumble upon a beautiful necklace made with technology … and this necklace also emits fluorescent light, like a glowing insect? For example, suppose a couple of tree growers are introduced so they can grow as needed. You can use the same to open a bottle of cola!
Branded products already account for 60% of sales in the watch market. Branded jewelry now represents only 20% of the total jewelry market, but its share has doubled since 2003. All executives surveyed believe that branded jewelry will increase market share in 2020, but opinions differ as to how quickly this change will occur. Most people expect the brand segment to represent 30-40% of the market in 2020.
It is not surprising that in the future, the choice of what jewelry to wear or what jewelry to give to a loved one changes a lot. It is also clear that the new design will satisfy the way the public thinks and reacts. The change they’ll love is the electrical engineering proposition! However, one thing is certain and deserves a review. And this satisfies the popular saying: “The only homeostasis is strange because the laws of its nature are changing!”
Online clothing sales in major markets have grown in double digits over the past decade. For example, in the UK, online sales account for 14% of total clothing sales, up from 1% in 20031. According to the analysis, online jewelry sales account for 4-5% of the current market and vary significantly by region. to region. Region. Brand, type of decoration. According to respondents, by 2020 this number will increase to 10%, at least for luxury goods, and will not exceed this number. The explanation is that most consumers prefer to buy expensive products in regular stores, which are more reliable and can touch and smell them.
This is an important part of the category of active participation based on sensory experience. When it comes to jewelry, respondents predict a slightly higher share of online sales, nearly 10-15% by 2020. Most of those sales come from affordable branded jewelry, a product segment that has some degree of standardization of what consumers know. You’ll get
Jewelers can use digital media as a platform to speak information, create a brand identity and build relationships with customers. According to a recent McKinsey survey, two-thirds of luxury shoppers said they completed an online survey before making an over-the-counter purchase. One-third to one-half say they often use social media for information and advice.
The offline environment is also changing. Single-brand stores have emerged in the clothing industry at the expense of mail-order companies and some multi-brand stores. Sales in department stores stagnate. The same goes for jewelry. For example, in just four years, Pandora has quadrupled its branch network. From 200 in 2009 to over 800 in 2012. In 1990, there were only two Swarovski stores. In 2012, there were 860 of them.
The development of the clothing industry presents an interesting model for the development of the jewelry industry. We don’t know yet how much these two industries will reflect, but the 2020 jewelry market can be very dynamic, truly global, and competitive. Jewelry companies that are in the best position to anticipate and capitalize on changing industry trends, especially the five trends mentioned above, shine the brightest.